As per economic times, the current landscape for jobs has been limited. The corporate world continues to suffer at the hands of the coronavirus.
Economists are positive that the last quarter of 2020 will bring some respite to jobs. Hiring is expected to pick up the pace from September to December. This is good news and candidates should prepare their curriculum vitae for a comeback.
If you are looking for a job that can be done either online or in-person, then online marketing might be an option for you. Read on to learn about online marketing, how to apply for them, and how to write a resume for them.
Resume Content and Job Description Tips
A good marketing resume should focus on the right words and the right content. A smart candidate should first identify their target job and focus on that job description first.
Think like the hiring manager, for example, meeting with clients, liaising with cross-functional teams internally, servicing existing accounts, and getting new ones on board.
The online marketing professional should jot down keywords from the job description and make a list of keywords that they would eventually use in their revised resumes.
This will help candidates pass the checks placed by the hiring managers, and it makes the candidate look the right fit for the job.
Look and Feel of the Resume
The candidates must make sure that the resume is clear, crisp, and clutter-free. No one likes to read a biography of the candidate and the hiring managers receive tons of applications for each open position.
Being on-point, highlighting achievements and benefits generated for the organization are important things that companies look for.
The average salary for an entry-level position in marketing varies as per the industry standard. It is also not easy to get hourly pay for online marketing jobs, but that again depends on the industry and whether companies consider them as management or non-management jobs.
Roles and Responsibilities
The typical duties of entry-level online marketing professionals include, but are not limited to, assisting the department head in administrative duties.
The associate is expected to ensure that enough stationeries, marketing material, paper for the photocopier, coffee for coffee machines, are available, in the office at all times.
Depending upon the industry, an online marketing professional may or may not have technical education. For example, getting into the hotel industry requires graduation in any stream or hotel management.
Similarly, if the candidate is looking to enter another industry they might be expected to have a degree. Masters Degrees are always a plus too.
Experience required to enter the field of marketing is at least, one or two years. For a managerial role, a candidate is expected to have at least, five to six years of relevant experience and a set of client relationships that they will bring to the table.
Leadership roles require team handling experience of five to six years. Online marketing professionals should always look for jobs on relevant job boards, like Glassdoor and social media sites, like LinkedIn.
They should focus on sites that handle quality applications, and not quantity. Applying randomly on every site doesn’t create results.
To summarize, applying for jobs today is strategic, and placing oneself at the right place, and at the right time, is not an easy task. Applying randomly to a hundred jobs a day doesn’t help candidates get their dream jobs.
Online marketing jobs are a great way to make money, and to gain experience all while working from home. Make sure to consider this information if you are interested in this field of work.