The success of any product or service on the market depends a lot on its visibility to customers. As a buyer, when you see a new product, you might buy it to try it out. If you like it, you might buy the same product again, or maybe another product from the same brand.
Nowadays, with multiple brands, marketing campaigns have become aggressive and are just not limited to acquiring customers. Instead, these are cleverly designed strategies aimed at customer retention via consistent post-purchase engagement.
There are multiple openings for online marketing and sales professionals. What you need are excellent communication skills and the ability to be able to up-sell a product. Read on to learn about some of these positions, and how you can apply.
Sales Manager
A Sales Manager needs to analyze online market trends to develop sales forecasts to help drive marketing strategies.
Monitoring of sales calls, new and closed sales, and any post-campaign follow-up activities, these are all part of their responsibility. Their role can involve hiring and training new and existing staff with the latest sales techniques and trends.
Skills and Qualifications
To apply, you will need a Bachelors degree in Business, or a relevant field. Knowledge of analytics software and market research programs is an asset.
Skills in user search patterns and marketing software are vital for this role. A Sales Manager should be a good team player and have excellent soft skills.
How to Apply
You can apply on reliable platforms, such as Glassdoor or Indeed. On your resume, include your previous experience in handling customer accounts, if any.
Hiring managers also look for technical skills and team leadership experience, so make sure to include this, if applicable. According to the Bureau of Labour Statistics, the median annual salary for online sales managers is nearly $720,000.
Internet Sales Representative
An online Sales Representative should be able to identify potential leads and engage with them productively to sell to them. They need to be prompt and professional in customer interactions.
They should be up-to-date with the latest product information. They might also need to pitch in with developing sales strategies based on current projections.
Skills and Qualifications
To apply, you will need a high-school diploma or GED. You should have two years of experience in account management or a strategic sales role.
You should have proven ability in lead management and customer-facing soft skills. You will need to have proficiency in CRM tools to stand out among other candidates.
How to Apply
Make sure to submit a well-crafted resume mentioning your education and any previous customer experience as well as team-centric roles. Expertise in marketing software and analytical skills in interpreting data are definite assets.
Among the many online job search websites, LinkedIn is a reliable platform. You can also look up sales jobs on company websites and apply for them directly.
It is easier to track your application and you can avoid having to share personal information on third party websites. The salary for sales representatives in the U.S. is between $30,000-$45,000.
Sales Engineer
A Sales Engineer will need to partner with the sales team in developing sales strategies and implementing them. A Sales Engineer must understand and analyze customer requirements to work on the solution and provide a cost-benefit assessment.
They should have a deep understanding of APIs, software development, and backend architecture. They are required to work with Account Management, Product Management, Product Marketing, and Engineering teams.
Skills and Qualifications
Though a graduate degree or a higher national diploma (HND) might suffice for some industries, certain employers ask for sector-specific degrees, such as chemical engineering. Previous relevant experience in sales-related customer interaction is an added asset.
How to Apply
Again, LinkedIn is one such trusted website where you can set alerts for such jobs with your preferred companies.
Make sure that you nurture your personal profile on there and keep it updated with your recent work experience. The average salary of a Sales Engineer in the U.S. is $73,491 as of August 27, 2020.
Conclusion
Sale is an excellent field where there is tremendous potential to grow and learn. Make sure to consider this information if you are interested in finding a career in the field of online sales jobs.